A new generation of fragrance dupe brands is rising on TikTok Shop, data from Charm.io shows. While Dossier, considered an ...

"If people are treating Amazon as their whole business, they're definitely more at risk. " ...

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and ...

TikTok also ran a live challenge page for 60 days, in-feed ads and a brand takeover from Nike. The hashtag was able to be seen on the Discover page’s trending hashtag list.

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

TikTok Marketing: An In-Depth Guide For Brands TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on this short-video platform.

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

TikTok once again faces a ban, which means pharma brands may need to consider taking their marketing efforts to other social media platforms. While TikTok briefly vanished from phones across the U.S.

On TikTok and Instagram, the right praise can be equally as seismic as the wrong complaint. For example, a good friend of mine recently opened a pizza restaurant called Danny Boy’s near UCLA.

It’s difficult to discern which side is factually correct, considering the lack of sources on TikTok and the conflicting news coverage. Even so, this real vs. dupe debate doesn’t seem to be ...

Travel brands hoping to succeed on TikTok could look to examples like Booking.com’s account, which “illustrates exactly how brands can show up on the platform.” “They have a fantastic account.