The University of Colorado launched The Arch, an NIL initiative that allows groups and individuals to pay Buffs athletes to promote their businesses.

Illinois football head coach Bret Bielema shared his straightforward approach to navigating the world of Name, Image, and ...

Talk about a curveball bigger than Jake Retzlaff’s abrupt departure from BYU. The post Jake Retzlaff Exit Has No Impact on ...

BYU announces several changes to its athletic senior leadership structure, including Kalani Sitake and Diljeet Taylor adding ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

University of Tennessee athletes will be paid revenue directly by the school, in addition to third-party NIL income. Here's how the new system works.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

University of Tennessee athletes will be paid revenue directly by the school, in addition to third-party NIL income. Here's how the new system works.

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives ...

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives ...

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures. Here are the details.