Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

What if high school players were never allowed to jump straight to the NBA? Where would LeBron, Kobe and KG have attended ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

It’s exhausting to consider the scrutiny LeBron James has been under for well over 20 years. Does anyone want that ...

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which ...

The Los Angeles Lakers have produced numerous basketball legends who have successfully transitioned their on-court fame into ...

Liverpool and adidas will reunite at the culmination of this season, confirming what has been one of the worst kept secrets ...

NBA stars have partnered with shoe companies to create signature shoes for years. Here are the 10 NBA players with the most ...

Liverpool and Adidas have collaborated during some of the club's most triumphant eras and iconic trophy wins, initially from ...