Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which ...

Liverpool and adidas will reunite at the culmination of this season, confirming what has been one of the worst kept secrets ...

Liverpool and Adidas have collaborated during some of the club's most triumphant eras and iconic trophy wins, initially from ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the “best scorer in the world.” Rap star Nelly called Fredette “the truth.” Steve ...

LeBron James was right when he intimated how toxic the discourse ... That smile is on display for Sprite commercials and ...

From Magic Johnson to LeBron James, these players have built ... Off the court, he secured endorsement deals with Nike, Adidas, and Banco Popular, and made strategic real estate investments.