AppLovin CEO Adam Foroughi has brushed off Unity's challenge to its ad tech with Vector during an earnings call.

How Epic vs. Apple and Epic vs. Google are opening up new direct-to-consumer opportunities. The Digital Markets Act is scrutinising App Store policies in the EU. The UK's regulatory body has labelled ...

It was just earlier this year that NextBeat span-off from Supercell-owned Space Ape, headed up by co-founders Simon Hade, Olly Barnes, and Joe Adams. That move came after the Clash of Clans maker had ...

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

If you feel like your UA strategy is broken, here’s how to fix it. 1. Stop wasting budget on low-intent channels A major reason many developers see poor returns is that they’re advertising to the ...

The US Google Play store has taken another step closer to being cracked open to alternative mobile marketplaces and payment methods.

STAN raises $8.5m to supercharge Gen Z-led gaming communities across mobile-first markets. Backed by Bandai Namco, Square Enix, and Google’s AI Futures Fund, STAN eyes bold expansion. The platform ...

Mobile games studio Good Job Games has raised $60 million in a Series A funding round to fuel its ambitions.

Nintendo Switch 2 unit sales hit 5.8m in 26 days, more than doubling the base Switch's 2.7m in its first month. Switch 2 software sales totalled nearly 8.7m units, of which Mario Kart World accounted ...

More than 15,000 new browser games were released in Q2 2025 as the market has grown 2.7 times over the past year.

The clock is ticking as voting for the prestigious Pocket Gamer Mobile Games Awards 2025 enters its final stretch. Fans and industry insiders alike have until midnight July 31 to cast their votes and ...

China’s games market revenue rose by 14% year-over-year to a record ¥168 billion ($23.4bn) in H1 2025, according to a new report.