Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

As chief marketing officer at the footwear brand, Heidi Cooley helped drive profitability and turn the brand “into a cultural ...

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight ...

The brand, a fast-growing light beer brand in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...