The Singapore Tourism Board (STB) and Chinese travel platform Mafengwo are doubling down on smart tourism with the debut of ...

Smirnoff ICE is marking its 25th anniversary with its first-ever global campaign, rolling out across more than 20 countries ...

American luxury fashion house Coach is once again soaring to new heights with the relaunch of its immersive retail concept, ...

Asia Pacific’s (APAC) advertising economy is projected to grow by 4.6% in 2025, according to MAGNA’s latest Global Ad Forecast. This marks a slowdown from the robust 7.9% growth recorded in 2024, as ...

MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand ...

Marketing is facing heightened internal scrutiny as global brands tighten controls over budgets and messaging amid growing ...

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Hilton has rolled out the latest chapter of its "It matters where you stay" brand campaign, featuring Bollywood heavyweight ...

British newspaper The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well.

JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

YouTube has reportedly quietly revised its moderation policies late last year, ahead of Donald Trump’s return to the White ...

What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.