For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like Facebook and Instagram.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que su propietario Meta Platforms

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the app’s take on Instagram’s Stories.

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain encrypted and ad-free.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively,

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said. For now, the ads will only appear on WhatsApp's Updates tab,