Tim Cook Unveils Revamped Apple TV The set-top box for streaming video first came out in 2007 but has received only minor updates since 2010.

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar stand on the deck of Apple Park’s observatory in Cupertino, California. This ...

Apple has shelled out untold millions on original content for Apple TV Plus. And CEO Tim Cook acknowledged that it isn’t necessarily looking for a financial payback on that investment.

Tim Cook doesn’t often talk about Apple TV+ on earnings calls. Which makes sense because in the grand scheme of his massive company, a streaming service is a droplet in the ocean.

Cook says Apple is ‘reallocating’ more people to its AI team.

When Tim Cook took over as Apple CEO from Steve Jobs nearly 12 years ago, some thought the company was already at its peak. Under Cook, however, Apple’s market cap has surged by more than 700% ...

Apple CEO Tim Cook noted proudly that Apple TV + shows and films have racked up nearly 200 awards and 900 total nominations, giving a shout-out to Ted Lasso, The Tragedy of Macbeth, CODA, Swan ...

Apple Chief Executive Tim Cook in a recent interview cautioned retailers about Apple Pay: You will only stay relevant if you adopt the technology that your customers want to use.

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar stand on the deck of Apple Park’s observatory in Cupertino, California.