On August 4, 2025, Harper’s Bazaar Korea dropped the first look at the upcoming September 2025 edition featuring BTS' RM.

On August 6, 2025, Harper’s Bazaar Korea unveiled BTS' RM’s magazine covers following the teaser drop. The publication posted initial teasers on August 5.

RM’s ambassadorship comes as Samsung forges a partnership with Art Basel as its official Art TV partner. The collaboration aims to merge art with technology to enhance global accessibility.