Mashable's Shopping team has been covering Amazon Prime Day since 2018, and this year, we've got our work cut out for us. The retail giant has extended its flagship members-only sale to four days for 2025.

Amazon Prime Day 2025 deals will begin on Tuesday, July 8, and end on Friday, July 11. Not everything on Amazon is on sale for Prime Day. The annual discount days have discounts for Prime members across almost every product category, but it isn’t a site-wide sale.

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.