Meta has decided to stop serving political, electoral and social advertising on its platforms in the European Union rather than be subject to upcoming regulation.

Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the U.S.

Meta Platforms will ban political, electoral, and social issue ads in the EU starting October, according to the AFP. The social media giant cited “unworkable requirements” under the bloc’s new transparency law.