Prime Day features discounts on Amazon-exclusive products, trending items and the hottest brands on the site. Prime members can also take advantage of deals across more than 35 categories, including electronics, kitchen, beauty and apparel.

Prime Day runs July 8 through July 11, two days longer than previous years. According to our research, these are the lowest prices of the year, beating or matching Black Friday. You can save up to 50% on these power stations.

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

Shop the best outdoor furniture deals from Amazon Prime Day, including solar lanterns, patio dining sets, umbrellas and more, curated by Popsugar editors.

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a product's price with its lowest price of the year and the last 30 days, then rates the deal as very good, good or not good.

Amazon Prime Day is still going on, but one of the best features of signing up for Prime might be the access to the Prime Video streaming service that comes with it. Until July 11, you can also add a bunch of other streaming services at big discounts, including platforms like Paramount Plus, Britbox, Apple TV+ and more.

Viture Pro XR/AR Glasses are on sale for Prime Day for $349, 30% off the list price of $499. They display the screen from any device with DisplayPort-over-USB, creating a virtual screen that looks like a 135-inch 120Hz Full HD display.

Prime Day is officially underway with the tentpole event taking place from July 8 to 11. For the first time ever, the savings event will be four days long—the longest to date. We’re already seeing significant savings on TVs, Apple tech, tools, and Amazon devices, and expect this trend to continue through Prime Day.