Ferrero, WK Kellogg
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The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.
Kellogg’s sales, income and stock price have been on a down slide since the 2023 split with Kellanova; Ferrero will become one of the largest and broadest food processors in