It also marked the crowning achievement of Giovanni Ferrero, the billionaire executive chairman and majority owner of his family’s company, who has led a decade-long campaign to evolve his Italian br...

Ferrero International SA agreed to acquire WK Kellogg Co. for an enterprise value of $3.1 billion, pushing the Italian family-owned candy business further into the lucrative US market.

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase the American...