Local restaurant chain George Webb has been promising free burgers if the local baseball team won 17 consecutive games for decades, starting way back when Milwaukee was home to the minor-league Brewers of the old American Association.

The Brewers stormed to 12 straight wins with a 12–5 victory over the Pirates, achieving a rare milestone not seen in 80 years.

The "free burgers for 12 straight wins" promotion was formalized in 1970 when the Brewers became Milwaukee's MLB team. The Braves had left for Atlanta five years earlier. And since that promotion started, it had only been triggered twice: 1987 and 2018. Well, make room for a third time, Milwaukee.