The introduction of ads could signal a wider shift away from private messaging toward monetised, monitored communication. European users should pay close attention – your messages may not stay ...

AI investments paid off for Meta's ad business this quarter. "On advertising, the strong performance this quarter is largely ...

Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered to its “Updates” tab, where you’ll see some sponsored status updates.

WhatsApp has been talking about launching in-app advertising for many years, but today the change has finally arrived. Ads in WhatsApp are now official, here are the details of what to expect ...

Facebook and Instagram’s parent company, which bought WhatsApp in 2014, said Monday it would introduce ads in the app’s Updates tab, which the company said counts on 1.5 billion users daily.

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

For years, the Meta messaging and video calling app, WhatsApp, has been ad-free. However, that's all about to change. Here's what you need to know.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said ...

It has been a long time coming — seven years since Meta first announced its plan to do so, in fact — but ads are starting to appear in WhatsApp as of Monday. They'll only be visible on the ...

WhatsApp's "Chats" tab, where users send and receive messages, will remain end-to-end encrypted and will not be used to show ads, Srinivasan said.

My problem isn’t that WhatsApp is adding ads per se — it’s that I can’t afford to leave even if I want to. So no, my life won’t completely fall apart without WhatsApp.