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Tupperware, bankruptcy
Is the party over for Tupperware?
Tupper sold his company in 1958. After operating as a subsidiary of a number of different businesses, including the food company Kraft, Tupperware was spun off and listed in 1996. Revenues and net profits peaked in 2013 at $2.7bn and $270mn respectively, while its share price hit a high of nearly $100.
How the Tupperware party changed women's lives
As Tupperware files for bankruptcy, here's a look back at how the iconic US company became woven into the world's cultural fabric.
The Tupperware Party Is Over: Iconic Kitchenware Maker Files Bankruptcy
Tupperware Brands, the food-storage company known for its resealable plastic containers and pioneering direct-to-consumer sales, has filed for bankruptcy after years of struggling with weak sales.Tupperware’s voluntary chapter 11 filing gives it,
11h
Tupperware (the Brand) May Fail. Tupperware (the Word) Will Survive.
The company behind the resealable containers filed for bankruptcy, but the term outgrew its origins decades ago.
The Drum
1d
Is the Tupperware party over? Experts unpack the brand’s decline – and what could save it
The company’s iconic ’Avon Ladies’ sold cosmetics door-to-door, while
Tupperware
became famous for its home
party
sales model. And Avon may have been a harbinger for
Tupperware
; it too filed for ...
1d
Tupperware - from a US household brand to an indebted kitchenware maker
Tupperware Brands filed for bankruptcy protection on Tuesday, after years of struggling with poor demand for its food storage ...
News 6 WKMG
8h
‘It was the Magic Kingdom:’ Tupperware’s legacy in Central Florida
The iconic American brand was founded in Orlando back in 1946. The colorful plastic containers gave women a chance to make ...
Fast Company
1d
Tupperware: a timeline of the iconic brand’s defining moments
Brownie Wise, an advice columnist, collaborates with Tupper to shift to a “
party
plan” marketing strategy by holding Patio ...
12h
Tupperware lenders oppose company's proposed bankruptcy sale
Tupperware's lenders opposed the food storage and kitchen products company's proposed bankruptcy auction during the company's ...
1d
Love for Tupperware wasn’t enough to save it from bankruptcy
Fans are mourning the failure of the famous brand, a longtime kitchen staple hailed around the world for its durability.
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Chapter 11
Laurie Ann Goldman
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