The coffee giant is betting on new cold beverage options to reignite customer interest and boost revenue. Among the ...

This program is designed to minimize product failure by refining offerings and launching menu innovations based on customer feedback. To avoid operational disruptions as the new items are introduced, ...

After simplifying its menu, the coffee giant will focus on experiential beverages, artisanal foods and non-coffee drinks.

In an effort to revive flagging sales, coffee chain Starbucks Corp. on Tuesday promised a “wave of innovation” into next year ...

“In late Q4, we’ll introduce protein cold foam,” he said. “It taps into what has become one of our most popular modifiers, ...

Amid sluggish sales, Starbucks has been brewing up plans to turn things around with its "Back to Starbucks" strategy. Empower ...

Starbucks has started testing a new cold foam with protein. The coffee chain told TODAY.com in an exclusive interview that it is testing a banana protein cold foam on an iced latte. The brand revealed ...

As an analyst during the Howard Schultz CEO era, I would camp out in stores for days studying everything the chain was doing ...

The Brief Starbucks plans to reduce its menu by 30% by the end of fiscal year 2025. The move is aimed at improving speed, efficiency, and customer satisfaction. The company is also reviving in ...

Coffee: most of us love it, and now the ultimate coffee war is on between veteran Starbucks and newcomer Luckin.

Coffee giant Starbucks announced the return date of its popular Pumpkin Spice Latte as well as drinks including Pumpkin Cream ...

UPDATED: February 26, 2025 at 7:08 AM CST NEW YORK — Starbucks is making cuts to its menu, with some of the coffee giant’s “less popular beverages” set to take their final bow next week.