GU Co., the sister brand of the Uniqlo clothing chain under Fast Retailing Co., opened its first U.S. store in New York on Thursda

GU is part of the Fast Retailing Group, and sister brand to Uniqlo, and equally beloved in their native Japan. They just opened their very first store stateside in the SoHo neighborhood of Manhattan,

In addition, the retailer has launched its U.S. e-commerce site and app, making GU products available to a national audience for the first time.

GU, Uniqlo’s sister brand, officially launched in the States today with its e-commerce site and New York City flagship store, and Strategist senior writer Liza Corsillo and I got a chance to stop in for a sneak peek earlier this week.