Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Two Dubai shopping malls run by Majid Al Futtaim (MAF) have launched virtual versions of their stores in the online game Roblox, as competition heats up for the attention of younger generations ...