The most visited museum in the world is wooing a new crowd by injecting glamorous new cool into its fustiest department.

With the men’s collections in full swing and Couture right around the corner, the Louvre Museum today will unveil “Louvre Couture,” the first major exhibition to place masterworks of modern fashion—and their inspiration—within the broader context of French history and decorative arts.

The Louvre in Paris opened its first-ever fashion exhibition on Friday, seeking to draw new, younger audiences to the world's most popular museum.