The budget supermarket's red truck will be packed with 2,000 presents to spread some magic this year across the UK ...

What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...

The German grocery chain wants to focus on fresh offerings and expand in three core U.S. markets, its top stateside executive said.

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...

In 2016, Lidl’s revenue stood at €69 billion ($76.36 billion at the time). By 2018, it had risen to €79 billion ($93.22 billion at the time), with the company’s new US operations ...

VP of marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices." Prior to its marketing rebrand ...

The private label-focused discounter’s holiday meal promotion includes a Shady Brook Farms turkey for 39 cents per pound.

Lidl fans can can be in with a chance of nabbing up to £100 worth of items from the budget supermarket if they’re quick. In ...

LIDL is onto a wine winner as customers can get their hands on ... This would make tasting the wine easier, and the master ...

Lidl is to mark the festive season by driving its own version of a Christmas cola truck to cities across the UK, as Coca-Cola ...

Freeway Cola Truck Holidays are coming. Lidl, this Christmas, have brought their very own Coke truck to the UK – rivalling ...

The sight of a big cola-themed lorry is something that's become a modern symbol that 'holidays are coming' and this week it ...