Business Insider1y
LeBron James' net worth: The billionaire superstar is entering what could be his final NBA season. Here's how he makes and spends his money.
"Sprite 6 Mix by Lebron James." But in 2021, six years after Coca-Cola's 28-year reign as the official food and beverage partner of the NBA came to an end, James followed the league's lead and ...
Marketing Dive13y
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
Sprite, through its agency T3, decided to sponsor the mobile interactive elements. When fans voted for their favorite dunker via SMS, received a text-message reply back asking if they wanted to get a ...