In interviews, a dozen members of Gen Z, ranging in age from 15 to 26, said they still used Instagram to keep in touch with friends, scope out crushes, build businesses and pore over cooking ...

Gen Z is totally over Instagram’s identity crisis. Earlier this summer, the social media platform’s head honcho, Adam Mosseri, abruptly announced Instagram was “no longer a square photo ...

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

Instagram is fast becoming a go-to channel for brands to push messages to consumers in-stream, and even shop. Instagram expanded its Shopping tool and unveiled Shoppable Instagram Stories last year.

Many Gen Z couples use social media as a core wedding-planning tool, scouring Instagram, Pinterest, TikTok and Reddit for ideas, advice and vendors. But these platforms are more than that: They ...