Harvard Business Review5d
Are Your Company’s Purpose Initiatives Working?
Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...
Harvard Business Review5d
10 Signs of a Toxic Boss — and How to Protect Yourself
No one should be working for someone who doesn’t respect them, makes them feel undermined, or makes their work life hell. If ...
Harvard Business School3y
Why You Aren't Getting More from Your Marketing AI
Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
IMD business school11d
Keep an eye on marketing if you want to avoid a car crash
Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...
Investopedia3mon
What Is Brand Loyalty?
Marketing departments employ various tactics ... Companies rely on the following metrics to measure brand loyalty: The Harvard Business Review (HBR) has intimated that financial accounting and ...
Harvard Business Review1y
How to Build a Power Map for Your Project
Kevin Evers Horacio Falcão and Thomas Wiegelmann Paul Ingram A roundup of Harvard Business Review’s most popular ideas and advice.
Hosted on MSN14d
Taylor Swift's Financial 'Strategic Genius' Examined In New Harvard Business Review Book
the Harvard Business Review announced on Tuesday, Jan. 28. It was written by senior editor Kevin Evers, the author of several bestsellers, including books on digital disruption and marketing. The Eras ...