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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.
Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...
Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...
Cracker Barrel, which unveiled a logo last week without Uncle Herschel, has received quite a bit of pushback about its ...
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