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Bayer cuts Castore ties, agrees new kit deal with New BalanceBayer Leverkusen, the top German soccer club, has announced a new long-term kit supply deal with US sportswear brand New Balance. The agreement will begin with the 2025-26 season and covers ...
Forbes contributors publish independent expert analyses and insights. I write about the German football with a focus on the Bundesliga.
Bundesliga champions Bayer Leverkusen has penned an exciting ... as the sports brand breaks into the German market. New Balance will kit out all of Leverkusen's squads, including youth, ...
BERLIN, Feb 14 (Reuters) - Bayer Leverkusen's sensational run to ... are sold and more sponsors come in, including new kit provider New Balance, who signed up on Thursday. The deal is ...
To further engage players with Bayer Leverkusen’s addition, eFootball 2025 has introduced new Campaign Objectives that reward users for completing challenges by using said team's players against ...
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