Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you ...

Roku has unveiled its new platform Roku Ads Manager, a direct self-service solution designed to help connected TV advertising ...

Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct ...

Confidential matching uses a TEE built on Google Cloud infrastructure to create an isolated computing environment for ad targeting and measurement.

The days of using legacy ad servers and being saddled with inefficient ... Wrapper Solution: A technology solution that allows publishers to manage multiple header bidding partners.

While divesting Google's Ad Manager would not meaningfully reduce Google’s revenue. if found guilty, Google could face $100 ...

YouTube is introducing pause screen ads after successful testing. The ads have been well-received by advertisers.

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.

Imagine Communications, a provider of ad tech solutions for TV broadcast, has announced a significant advancement in its partnership with Google Ad Manager. Thi ...

Notably, some of the key developments included the introduction of enhanced header bidding features and advanced targeting options within the AdPlayer.Pro video ad server solution, all designed to ...

She also explores why brands are slow to embrace in-game ads, the effectiveness of in-app header bidding, and what it takes to build a top-tier ad monetisation team. Listen. Learn. Enjoy. 43:00 - The ...