Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

Taylor Swift swathed her bombshell album announcement in a shade she’s calling Portofino Orange Glitter after donning the color onstage during the latter part of her latest tour. So now, will “The Life of a Showgirl” usher in the pop star’s Orange Era? On the “New Heights” podcast Wednesday night, Swift leaned toward a yes.

Swift’s 11th album, Tortured Poets Department, reinforces her strength as a songwriter with poetic storytelling. The work is a profound introspection recounting the most poignant periods of heartbreak, self-reflection, and emotional turmoil in love and her life.