LIV Golf announced Scott O'Neil as its new Chief Executive Officer on Wednesday, replacing Greg Norman, who will remain involved with LIV Golf.

WEST PALM BEACH, Fla. (AP) — Scott O’Neil was formally introduced Wednesday as the new CEO of Saudi-funded LIV Golf, which enters its fourth season next month while its financial backer is negotiating an investment deal with the rival PGA Tour.

LIV Golf announced Wednesday that Scott O'Neil will take over as the league's chief executive officer, effective immediately. O'Neil is replacing the inaugural CEO and commissioner Greg Norman, who will remain with the 54-hole circuit in a different role,