Curtis recently called out Meta CEO Mark Zuckerberg because his social media company ignored her messages to take down a fake AI-generated ad on Instagram that had been up for months.

"I didn't authorize, agree to or endorse," Curtis said of the commercial Jamie Lee Curtis publicly called out Mark Zuckerberg via Instagram to help remove an artificially created commercial of her Curtis told the tech entrepreneur to take down the "totally AI fake commercial for some bulls--- that I didn't authorize,

The Curtis incident is only the latest in the growing issue of AI being used to hijack celebrities' likenesses for various purposes. Earlier this year, award-winning actor Scarlett Johansson warned about the "immediate future of humanity at large" after a deepfake video using her likeness went viral.