News

ExchangeWire1h
Chrome’s Cookie Commotion: Is it Finally Over?
Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...
Marketing Dive40m
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too ...
CPO Magazine1d
Google Seemingly Surrenders on Third Party Cookies, Even As Privacy Sandbox Project Rolls On
Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...
Retail TouchPoints1d
Google Calls Off Cookie-Crumbling Efforts Amid Shifts in Privacy Landscape, Antitrust Trial
Google will continue to offer users third-party cookie choice in privacy and security settings, but will not roll out a ...
Marketing Dive2d
What’s next as Google keeps cookies amid challenges to its dominance
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...
The Trade Desk stock rises following Google’s cookie decision
Shares of The Trade Desk (NASDAQ:TTD) climbed 3%, while Criteo (NASDAQ:CRTO) and Magnite (NASDAQ:MGNI) jumped 8% and 5% ...
Cookie-Bite attack PoC uses Chrome extension to steal session tokens
Bite" uses a browser extension to steal browser session cookies from Azure Entra ID to bypass multi-factor authentication (MFA) protections and maintain access to cloud services like Microsoft 365, ...