Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks is implementing a new dress code for workers starting in May that the coffee giant says will "create a sense of ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

Despite a ton of volatility, shares of Dutch Bros (BROS 2.99%) are still up 98% in the past 12 months (as of April 22). The ...

The Seattle-based coffee chain is in the midst of a rebrand that began after Brian Niccol, Starbucks chairman and CEO, took the helm in September 2024. "We’re working hard to ensure our ...