Major Apple announcements from its annual developers conference the past two years heralded big changes — which, so far, have largely fallen flat. This year, the tech company badly needs to deliver a win.

I've just sat through Apple's WWDC 2025 keynote, and despite all of Apple's fanfare about its new "Liquid Glass" design language, there was very little that got my blood pumping. In fact, it felt like one of the most underwhelming Apple keynotes I've sat through in my 14 years as a tech journalist,

Apple revealed iOS 26 at WWDC 2025, but there were several new features that weren't shown off during the keynote address.