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American Eagle, Sydney Sweeney

Why American Eagle Should Reconsider Its Sydney Sweeney Campaign

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it needs to end.

News Nation on MSN · 9h

Sydney Sweeney promotes new movie weeks after American Eagle jeans uproar

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" before replacing "jeans" with "genes."

Newsweek on MSN · 2d

American Eagle scores big win amid Sydney Sweeney ad backlash

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

6don MSN

Sydney Sweeney's Brother Trent Shows Support for Her Controversial American Eagle Campaign on Instagram

Sydney Sweeney's brother, Trent, poked fun at her controversial American Eagle campaign. The actress' brother, who is in the ...

6d

Lizzo calls out Sydney Sweeney's American Eagle ad in new song: 'Bitch, I got good jeans like I'm Sydney'

Lizzo works fast! The singer already has a song ready, poking fun at Sydney Sweeney's controversial American Eagle ad: 'Bitch ...

InStyle on MSN14h

Sydney Sweeney Looks So Different With New Curly Hair and Bangs

Sydney Sweeney debuted strawberry-blonde, doll-like curls with full bangs for her new movie Americana. The Western follows ...

1don MSN

Sydney Sweeney's Dolly Parton-inspired Western will benefit from ad backlash: expert

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

ADWEEK on MSN1d

Sydney Sweeney Redefines Brand DNA

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

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