Doja Cat is making waves after mocking Sydney Sweeney’s latest American Eagle ad. Her viral TikTok video, which spoofs Sweeney’s delivery of a controversial “genes/jeans” tagline, has added fuel to an already heated online debate.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?

Grammy-winning music artist Doja Cat has shared a video mocking the controversial new jeans campaign featuring Sydney Sweeney. Sweeney, the 27-year-old star of HBO’s Euphoria and the 2023 romcom Anyone But You, fronted a series of advertisements for the clothing brand American Eagle.