Starbucks partners participate in the Global Barista Championship during Leadership Experience 2025 on June 10, 2025. The company is bringing 14,000 leaders to Las Vegas for the leadership experience.

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out 11 others in an intense three-day competition.

Starbucks named one champion for each of its six regions (North America, China, Japan, ... will be one of 12 competitors in this year's Starbucks Global Barista Championship.

During the Starbucks Global Barista Championship Day 1, the 12 competing baristas did more than showcase the master tasting palates. Sharing personal connections and relating their knowledge ...