Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to monetise their contents now.

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses

WhatsApp this week introduced advertising to its messaging platform, but your encrypted conversation threads in the Meta-owned app are off limits

Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging platform in a $19 billion deal.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

WhatsApp has announced that it’s adding ads to the popular messaging app, though the initial implementation promises to be relatively restrained. In a recent Meta blog post, the company revealed that it was adding adverts to the app’s Updates tab.