PROVO, Utah — BYU Director of Athletics Tom Holmoe announced today the creation of Built4Life, a wholistic career development program for BYU student-athletes that will prepare them for life beyond ...

BYU announces several changes to its athletic senior leadership structure, including Kalani Sitake and Diljeet Taylor adding ...

On Aug. 16, the marketplace will launch as the latest NIL endeavor at BYU. This time, Cheney predicts it is a deal that could be worth up to $20 million in the first year of the five-year ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions, with proven effectiveness at the highest ranks of professional sports. “Name, ...

The University of Utah and BYU rolled out their respective NIL plans on Thursday morning, setting the stage for student-athletes at both schools to be able to profit in various ways including ...

You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...

A sponsor of the BYU Cougars football program will pay the tuition for all 36 walk-ons through a name, image and likeness deal (NIL) that the university's athletic department helped set up.

BYU’s AJ Dybantsa, A Low-Key Superstar, Leads College Basketball In NIL Valuation. The expectations for Dybantsa's freshman season are sky-high.

BYU has another five-star on its current roster in Egor Demin, but Dybantsa is a generational type of talent. Many have suspected that his decision had to be made in large part because of the NIL ...

AJ Dybantsa chose BYU for basketball development, not NIL money, despite similar offers. Coach Kevin Young's NBA-style program attracts top recruits, boosting BYU's basketball prospects.

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans and the Oregon Ducks.Lyons, a 6-foot ...