PROVO, Utah — BYU Director of Athletics Tom Holmoe announced today the creation of Built4Life, a wholistic career development program for BYU student-athletes that will prepare them for life beyond ...

BYU announces several changes to its athletic senior leadership structure, including Kalani Sitake and Diljeet Taylor adding ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

On Aug. 16, the marketplace will launch as the latest NIL endeavor at BYU. This time, Cheney predicts it is a deal that could be worth up to $20 million in the first year of the five-year ...

The program is designed to help student-athletes maximize NIL value by providing social media brand development solutions, with proven effectiveness at the highest ranks of professional sports. “Name, ...

The University of Utah and BYU rolled out their respective NIL plans on Thursday morning, setting the stage for student-athletes at both schools to be able to profit in various ways including ...

In less than two years, nutritional energy bar-maker Built Protein Bars has given more than $1.25 million to BYU football players and the program in general, company co-founder and CEO Nick Greer ...

A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage.

BYU’s AJ Dybantsa, A Low-Key Superstar, Leads College Basketball In NIL Valuation. The expectations for Dybantsa's freshman season are sky-high.

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans and the Oregon Ducks.Lyons, a 6-foot ...